"Johnson & Johnson had captured 75 percent of the baby shampoo market, a share it held as recently as 1995" - Nunes and Johnson
Many of humanity's greatest innovations come from solving problems that were at one point, assumed to be unsolvable. One of these problems was the piercing agony experienced when one gets shampoo in their eye. Enter no more tears shampoo. This wonder-substance packs all the power of regular shampoo, but without the risk burning pain in ones eyes. Often sold as "baby shampoo", the pH balance, dilution rate, and very chemical makeup of the shampoo has been carefully balanced to make a more "user-friendly" shampoo. Though Johnson & Johnson technically own the phrase "no more tears" when it comes to packaging and advertising purposes, baby shampoo is sold by multiple brands, all over the world.