“Every kid has a toy that they believe is their best friend, that they believe communicates with them, and they imagine it being alive.” - Henry Selick, Filmmaker
G.I. Joe, considered be the world’s first action figure, made its debut 55 years ago today at the 1964 New York City Toy Fair. Hasbro purposefully avoided using the word “doll” in the marketing of the military-based toy line, leading to their coining of the term “action figure”. Marketed as “America’s movable fighting man”, G.I. Joe was a smash hit as soon as he hit the shelves, spawning countless toy lines, comics, films, and television series. Forty years after its debut, G.I. Joe was inducted into the National Toy Hall of Fame in 2004, joining fellow toy celebrities like Barbie and Mr. Potato Head.