“Before YouTube I was that weird kid with no friends, and suddenly there’s so many people who enjoy what I do.” — Felix “Pewdiepie” Kjellberg, YouTube’s Most-Subscribed Creator
Congratulations to Felix “Pewdiepie” Kjellberg! After nearly a decade of producing daily videos, Pewdiepie became the first individual creator on YouTube to surpass 100 million followers this week. Starting in 2010, Kjellberg’s first few years of content on the video-sharing website almost exclusively consisted of him playing and reviewing games, slowly building an extremely dedicated fanbase that valued the Swedish YouTuber’s opinion and grew up with him as he became one of the platform’s biggest stars. By August 2013, Pewdiepie became the site’s most-subscribed user. As his channel grew in popularity, Kjellberg shifted his focus from gaming and diversified his content, reviewing internet memes and commenting on current events, a change that undoubtedly increased his popularity but also brought him unwarranted controversies. Recently, Pewdiepie has gone full circle — playing Minecraft and going back to the uplifting content that made him one of the internet’s most influential superstars.